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Undergraduate: Sociology
Post Graduate: Design Innovation
Masters: Integrated Marketing
I like to play with changing beliefs, decode desire down to its roots, and curiosly watch the decisions people make.
For 3 years I've turned that into brand and innovation strategy, repositioning brands across jewelry, hospitality, and healthcare.
I also write about Indian and American pop culture, social media, cultural dystopia; and enjoy satire as a reflection of the current system.
About
CASE STUDIES
ExPertise
core competencies
Culture & Narrative
Brand voice, Community, Communications
Semiotic Analysis
User interviews, Persona, Journey Mapping
Innovation Strategy
GTM, Brand pivot, Re-imagination
Responsibility equals accountability equals ownership. And a sense of ownership is the most powerful weapon a team or organization can have.
GET IN TOUCH
open to new opportunities and collaborations.
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