Nihareeka Mhatre — AI Adoption & Product Strategy

Strategy researcher in New York studying why people trust some AI tools and not others, and using those insights to shape product positioning and adoption. 3+ years across brand, consumer, and healthcare strategy. NYU Marketing Analytics MS '26.

Email: nihareeka.mhatre@gmail.com · LinkedIn · New York, NY

Selected work

NYU SPS × Asana AI Adoption Strategy Challenge — Winner (March 2026). Diagnosed low collaborator adoption and built a product strategy concept that won 1st place across 3 rounds among 10 final teams.
HuMAINnority — AI for Equity, Research Fellow. Mapping trust and adoption barriers for AI tools serving underserved communities. Built brand positioning and UI for 3 AI platform MVPs.
NYU SPS — Research Assistant. Mixed-method analysis of trust and decision-making around AI-driven consumer purchases.
Thermolab Scientific — UX Strategist. Rebuilt site narrative and inquiry flows; drove 40% more inquiries in 3 months and secured the company's first international lead.
Open Strategy and Design — Strategy Associate. Drove 22% revenue uplift for a global dining brand and 26% loyalty enrollment uplift for a premium jewelry brand.

What I do

AI adoption · Product positioning · Workflow design · User trust research · Qualitative & mixed-method research · Survey & interview design · A/B testing · SQL · R · SPSS · Tableau · Figma · Dovetail.

Education

MS Integrated Marketing — Marketing Analytics, New York University (2024–2026)
Postgraduation in Design & Innovation, Indian School of Design and Innovation (2021–2022)
BA Sociology, K.C. College, Mumbai University (2018–2021)

Recognition

Winner — Asana × NYU AI Adoption Strategy Challenge (2026)
Perplexity NYU Campus Partner — 40% adoption growth in one semester
Founding Vice President — NYU SPS Consulting and Business Strategy Society